Head of ASO/ iGaming

Industry: iGaming Global B2C
Format: Remote

APERCON is searching for a Head of ASO to drive organic growth and visibility of mobile products across tier-2/tier3 markets in global iGaming holding.

The role focuses on building and executing a data-driven ASO strategy, optimizing app store performance, and scaling user acquisition through organic channels.

🧲 Key responsibilities

• Develop and execute global ASO strategy across App Store & Google Play

• Optimize app visibility, conversion rates, and keyword rankings

• Lead A/B testing for creatives, metadata, and store assets

• Collaborate with product, marketing, and UA teams

• Monitor performance, analytics, and market trends to drive growth

🔑 Key requirements

• Proven ASO experience in iGaming / betting / mobile apps

• Strong understanding of App Store & Google Play algorithms

• Experience with ASO tools (AppTweak, Sensor Tower, etc.)

• Data-driven mindset with strong analytical skills

• Fluent English

🚀 Ready to scale organic growth in a global iGaming product?

Salary level: competitive + performance-based

✉️ [email protected]

📲 @hanna_radchenko

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